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Guide
The Metrics That Drive Membership Growth: How to Evaluate and Report on Your Membership Program
Wednesday, April 29, 2026 Marketing General Inc.

The Metrics That Drive Membership Growth: How to Evaluate and Report on Your Membership Program

 This guide gives you the core formulas and benchmarks used by leading associations to evaluate performance and make smarter marketing decisions.
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Guide
Fixing the Value Proposition Problem: How AI Can Help Associations Spark Action
Friday, March 20, 2026 Marketing General Inc.

Fixing the Value Proposition Problem: How AI Can Help Associations Spark Action

 This guide outlines a clear, AI-supported process to transform your messaging into something more compelling: a focused, emotionally resonant value proposition that speaks directly to the hearts and minds of your members and prospects.
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Case Study
Stop Churn Before It Starts: Proven Strategies to Boost Membership Renewals
Monday, December 29, 2025 Marketing General Inc.

Stop Churn Before It Starts: Proven Strategies to Boost Membership Renewals

 Member retention is revenue. Yet most associations unknowingly lose members for preventable reasons. This guide breaks down what leading associations are doing differently to keep more members, for longer.
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Research / Report
2025 Membership Marketing Benchmarking Report from MGI
Friday, June 27, 2025 Marketing General Inc.

2025 Membership Marketing Benchmarking Report from MGI

 MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.
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